Let them play!

360 Plays ‘Young minds campaign’ aims to support children and families across our communities who have been isolated throughout the pandemic, those who have lost jobs, those who have been sick or those who have struggled to cope and need a helping hand back to normality. Passionate Dad, Owner and founder Duncan Phillips has pledged over £60,000 worth of tickets for children and families who have struggled through lockdown for 360 Play centres across the country.

 

“As a father of two boys through lockdown and passionate about giving children the best start in life the pandemic has had a significant impact on the younger members of our society.  Unfortunately we may only see the impacts when the world does start to return to normal but the warning signs are very clear to see; “  Duncan Phillips – Founder and Managing Director

 

In this campaign we are reaching out to our local communities to help find out who really need a day of carefree family fun. It’s more important now than ever that we look after our youngest generation and their developing minds.  If you know someone in your community who would benefit from this we need you to nominate them.

For the first 30 days of 360 Play reopening, in stage three of the roadmap, we will be gifting over 50 tickets daily to the most deserving families in our communities. Friends, families, local charities or CAHMs teams can nominate families who they consider would benefit from a play date together.

Our children have struggled with isolation throughout the pandemic, all their usual social interaction with family and friends that shapes who they are has gone. Parents have been working from home whilst home schooling and providing childcare. Babies have been born who have never met or had interaction with other babies or adults.

Research show that the formative years are intrinsically important to a child’s development and that the role of play is vital for both psychological and physical growth.

 

For the majority of the school aged children all of their home schooling activities and hobbies have been through screens on their televisions, iPads and computers. Screens have been used (understandably so) as virtual baby sitters for younger children so parents can continue to work and we all feel the frustration of daily Zoom calls!

 

The 360 Play Young Minds Campaign has been created by Duncan with the support of his management teams across our centres and the backing of local MPs, children’s mental health charities, local businesses and more.

To find out more or nominate a family you feel would benefit from this campaign visit our website.

360play.co.uk/news-blog/